Is Your CPC High?

Whether you’re an agency reporting to the customer, an in house digital marketer reporting to brand and pillar leads, or a self employed contractor, cost per click is one of the most reported metrics in the game and has been since search engines opened their doors to paid search, followed by social media platforms.

Cost per click (CPC) is never an easy metric to report on as there are so many factors as to why the price could be high or low.

Everything from brand bidding to competitor keywords, landing page score, and niche all play a deciding role in how much you need to bid to appear at the top of search results.

To first get an idea on how much you’re paying per click, use our calculator here (link or calculator)

Ok, now you have your real CPC. Let’s see what you can do to lower this important and often soul destroying metric.

1. Ad schedule: this is a fun one. Already have an ad schedule? Good. But have you tested having a campaign solely for ad schedule testing? No. Cool. We got you. This is a bit of a gold nugget not many talk about. Sure, ad schedules are nothing new. But have you tried reserving budget for a campaign to solely run when your competitors have either exhausted budget or simply don’t have active ads? This is a great way to reach decision makers and new customers when they’re busy during the day. The traditional 9-5 no longer exists whether rightly or wrongly, and people are constantly looking for your solution, product, business.
2. Decide one the type of customer you want to be paying for. Do you want to educate new potential buyers or are you wanting to increase revenue from existing customers who might not know of your other solutions / products?
3. I’m afraid we’re keeping this one to us. We can let you in on our secrets with a paid audit of your paid social and paid search campaign’s. Don’t worry, you won’t receive tips like the above, you’ll receive an in depth audit with real action items sent directly to you and/or your digital marketing agency. Why pay us when you have an agency or in house person? To put it simply, sometimes it’s good to have a fresh set of eyes on your accounts. Don’t worry, we won’t make any changes to your accounts, we’re to act like an extension of you for a one of price. No recurring fee. You beauty as some might say.

Why trust us? Well, we’re a small team of professionals with over 30 years experience in this world. It’s not just any experience either, we started in digital marketing as a hobby, gained apprenticeships, worked our way up, and we’re where we are today. Helping you.

We’re just an email away. We don’t bite. Unless you want us to.

Many thanks,

The CPC calculator team.